The NASH Education Program has launched the 1st International NASH Day on June 12, 2018, a non-partisan and transversal initiative considered as a key milestone for the whole NASH space!
A DAY TO RAISE AWARENESS ON NASH
The 1st International NASH Day has been designed to spread scientific and medical knowledge in the general population, with events that featured informative and educational on-site activities in several cities/countries at the same time, as well as a massive online activity. These activities included:
- A Web TV with experts interviews and educational reports
- An active participation of research centers involving their patients and families
- The dissemination of informative documentation in several languages
- The organization of street events across several cities worldwide
https://youtube.com/watch?v=videoseries%3Flist%3DPLhNJy2QFp9FEimhs16FwqS0ppJs5-_4n-%26wmode%3Dtransparent
A WEB TV DEDICATED TO INCREASE KNOWLEDGE ABOUT NASH
Since June 12th, the event website hosts several reports addressing different dimensions of NASH: definition of the pathology, diagnosis, prevalence, risk factors, treatment and outcomes. It totalizes more than one hour TV Show with an alternation of expert interviews, reports and educational videos. Most of the contents are available online as replay.
A POSITIVE COMMUNICATION CAMPAIGN
We developed a positive communication campaign around Mac’Liver, a cartoon character that is a soft and entertaining representation of the liver. Mac’Liver helps the general public to better understand the disease and realize why it is important to get early diagnosis.
SHOW ME THE CAMPAIGN MATERIALS!
A COLLABORATIVE INITIATIVE IN SEVERAL COUNTRIES ACROSS THE GLOBE
The 1st International NASH Day was the opportunity for many NASH specialists in research centers to communicate about the disease towards their patients, the general public and their physician colleagues. At The NASH Education Program, we believe that collaborations with other parties including academic organizations, patient associations, hospitals and specialized centers have contributed to the success of this initiative.
SEE WORLDWIDE MAP OF ACTIVITIES!
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